DRINK WISE I DRINK CLEAN
Who wants to worry about what's in their boozy? Not us (and we suspect not you!).
What are these ingredients anyways??
Artificial Flavors - These are, well, artificial. Artificial flavors are made in a lab, and the flavors are derived by substances such as petroleum and other inedible substances. They offer no nutritional benefit, and are purely designed to replicate flavors at a cheaper cost.
Natural Flavors - Natural flavors, like artificial flavors, are made in a lab, synthesized with chemicals and offer no actual nutritional benefit. The key difference between an artificial flavor and a natural flavor is that the flavor in a natural flavor is originally derived from something “Natural”, which per the FDA, can include anything that comes from a spice, fruit or fruit juice, vegetable or vegetable juice, edible yeast, herb, bark, bud, root, leaf, meat, seafood, poultry, eggs, dairy products, or anything fermented from those foods. This is where animal byproducts come in — such as raspberry natural flavor that is sometimes derived from a beavers anal glands. Natural flavors can contain up to 100 chemicals and are chemically the same as an artificial flavor. Here is a bit more information about the definition, if you want to read further. We found this to be the most surprising, especially since they are marketed as "Natural"!
Parabens - A paraben is a group of chemicals that are used for preservation. Commonly found in beauty products, parabens are also used in food and beverages for preservation. Some examples include beer, sauces, desserts, soft drinks, jams, pickles, frozen dairy products, processed vegetables and flavoring syrups. The concern with parabens is that studies suggest this group of chemicals can disrupt hormones in the body, have an adverse effect on the body and can cause disruptions in anything from fertility to skin irritations to serious illness.
Sugar substitutes - Artificial sweeteners are just that, made in a lab, derived from chemicals and artificial. Some have been linked to serious adverse health effects as well. But it may come as no surprise that “natural” sweeteners are too born in a lab. Stevia for example, is derived from the stevia plant, but chemically-altered, bleached, stripped down and likely to contain GMOs.