Our Purpose

At Owl’s Brew, we believe in Enlightened Celebration.   


We work every day to carefully craft products with the best ingredients, so that you can have freedom to celebrate with good, clean ingredients (and maybe a spike or two).


Owl’s Brew is crafted with care and made with 100% real ingredients. 

Drink Wise, Live Well, Celebrate.  



Owl’s Brew was founded by two tea-drinking boozers. It all started with the benefits of tea.  Jennie’s dad was sick, and she was seeking the best, immunity-boosting antioxidant-rich ingredients she could find. Research led her to tea and botanicals.


Jennie began blending and brewing her own tea blends, and became a Tea Sommelier. She soon founded Brew Lab, and began crafting iced for concepts including Sweetgreen, Dig Inn, Momofuku, Soho House, and The Public Hotel. 


At the time, Jennie and Maria worked together at a marketing firm (which called for a lot of long hours and cocktails with clients). With Jennie's tea know-how, together they began thinking about cocktails….why were the only options flavorless (vodka soda, splash of grapefruit) or super sugary? And what the heck were “natural flavors” anyway?  


Why not make cocktails from tea and botanicals?  A few projects in the kitchen later, and they were both hooked.


For two years, they hosted tea cocktail parties together to understand if other people wanted to drink the way they wanted to — with more good stuff, less sugar, more flavor, less juice. It turned out they did.
So that’s why the Owl’s Brew founders do what they do — because for Jennie & Maria, drinking wise means celebrating that every day we all have the opportunity to give ourselves something good.


Why the Owl?

Drink Wise.   Meet our very wise Owl.  

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© 2018 

Owl's Brew / Double Brew, LLC 

 New York, NY